The Influence Mechanism of Social Media Users’ Group Emotion on The Evolution of Public Opinion: An Analysis of The Moderating Effect of Social Presence

Authors

Yongqing Yang, School of Management Science and Engineering, Shandong Technology and Business University, Yantai, 264005, China
Yuncheng Xu, School of Management Science and Engineering, Shandong Technology and Business University, Yantai, 264005, China
Zhangang Hao, School of Business Administration, Shandong Technology and Business University, Yantai, 264005, ChinaFollow
Jianyue Xu, School of Management Science and Engineering, Shandong Technology and Business University, Yantai, 264005, China

Recommended Citation

Yang, Yongqing; Xu, Yuncheng; Hao, Zhangang; and Xu, Jianyue, "The Influence Mechanism of Social Media Users’ Group Emotion on The Evolution of Public Opinion: An Analysis of The Moderating Effect of Social Presence" (2023). WHICEB 2023 Proceedings. 58.
https://aisel.aisnet.org/whiceb2023/58