Understanding the Role of Social Commerce Engagement in Promoting Physicians’ Online Return: A Social Media Affordances Perspective

Authors

Yabin Yang, Harbin Institute of Technology, Harbin, ChinaFollow
Wenchao Du, Harbin Institute of Technology, Harbin, China
Xitong Guo, Harbin Institute of Technology, Harbin, China
Doug Vogel, Harbin Institute of Technology, Harbin, China

Recommended Citation

Yang, Yabin; Du, Wenchao; Guo, Xitong; and Vogel, Doug, "Understanding the Role of Social Commerce Engagement in Promoting Physicians’ Online Return: A Social Media Affordances Perspective" (2023). WHICEB 2023 Proceedings. 72.
https://aisel.aisnet.org/whiceb2023/72