Impact of Trial Feedback in Live streaming e-Commerce: Evidence from Make-up Products

Authors

Weijia You, Beijing Forestry University, Beijing, 100083, ChinaFollow
Kexuan An, Beijing Forestry University, Beijing, 100083, China
Yujie Xie, Guangxi University, Guangxi, 530004 China
Yutong Zhang, Beijing Forestry University, Beijing, 100083, China
Guijie Song, Beijing Forestry University, Beijing, 100083, China
Lulu Chen, Beijing Forestry University, Beijing, 100083, China
Jinmou Hu, Beijing Forestry University, Beijing, 100083, China

Recommended Citation

You, Weijia; An, Kexuan; Xie, Yujie; Zhang, Yutong; Song, Guijie; Chen, Lulu; and Hu, Jinmou, "Impact of Trial Feedback in Live streaming e-Commerce: Evidence from Make-up Products" (2023). WHICEB 2023 Proceedings. 60.
https://aisel.aisnet.org/whiceb2023/60