Understanding informational influence of influencer marketing: A perspective of information adoption model

Authors

Chang Zhang, School of Economics and Management, China University of Geosciences, Wuhan, China
Zhiqin Cui, School of Economics and Management, China University of Geosciences, Wuhan, China
Chongyang Xie, School of Economics and Management, China University of Geosciences, Wuhan, China
Fei Wang, School of Economics and Management, China University of Geosciences, Wuhan, ChinaFollow
Feiyan Lin, School of Logistics Management and Engineering, Nanning Normal University, Nanning, China
Maomao Chi, School of Economics and Management, China University of Geosciences, Wuhan, China
Jing Zhao, School of Economics and Management, China University of Geosciences, Wuhan, China

Recommended Citation

Zhang, Chang; Cui, Zhiqin; Xie, Chongyang; Wang, Fei; Lin, Feiyan; Chi, Maomao; and Zhao, Jing, "Understanding informational influence of influencer marketing: A perspective of information adoption model" (2023). WHICEB 2023 Proceedings. 31.
https://aisel.aisnet.org/whiceb2023/31