Exploring the Effect of Intelligent Recommendation System on User’s Emotional Attachment: The Moderating Role of Personality Trait

Authors

Zesen Zhan, Guangdong University of Technology, 161 Yinglong Road, Guangzhou, 510520, China
Yuechen Ou, Guangdong University of Technology, 161 Yinglong Road, Guangzhou, 510520, China
Zhibin Hu, Guangdong University of Technology, 161 Yinglong Road, Guangzhou, 510520, China
Hualong Yang, Guangdong University of Technology, 161 Yinglong Road, Guangzhou, 510520, ChinaFollow

Recommended Citation

Zhan, Zesen; Ou, Yuechen; Hu, Zhibin; and Yang, Hualong, "Exploring the Effect of Intelligent Recommendation System on User’s Emotional Attachment: The Moderating Role of Personality Trait" (2023). WHICEB 2023 Proceedings. 59.
https://aisel.aisnet.org/whiceb2023/59