Research on the introduction of private brand for e-commerce platform under mixed channels of manufacturer

Authors

Honglin Zhang, School of Economics and Management, Xidian University, Xi’an 710126, China
Shizhong Ai, School of Economics and Management, Xidian University, Xi’an 710126, ChinaFollow
Rong Du, School of Economics and Management, Xidian University, Xi’an 710126, China

Recommended Citation

Zhang, Honglin; Ai, Shizhong; and Du, Rong, "Research on the introduction of private brand for e-commerce platform under mixed channels of manufacturer" (2023). WHICEB 2023 Proceedings. 19.
https://aisel.aisnet.org/whiceb2023/19