AIS Transactions on Human-Computer Interaction


As an important component of IS research, human-computer interaction (HCI) research in IS has heavily relied on reference disciplines. Economics is less referenced despite the fact that human beings have been strongly driven by economic rules. This paper purports that economics can be of high value to HCI research, providing fresh perspectives for understanding HCI phenomena. Drawing upon concepts and theories in neoclassical economics, behavioral economics, and information economics, this paper examines five important HCI topics from various perspectives from the field of economics. Accordingly, eighteen propositions are developed, demonstrating the usefulness of economics for advancing our understanding of HCI phenomena. While claiming the benefits of referring to economics, this paper also warns HCI researchers of the potential threats of doing so. Opinions are offered about how HCI researchers can refer to economics strategically.