Flow, Immersion, and Presence: Creating Virtual Reality and Engagement in the Era of Ubiquitous and Intelligent Technologies

Authors

Yi Maggie Guo, University of Michigan - DearbornFollow
Fiona Fui-Hoon Nah, Singapore Management UniversityFollow
Nannan Xi, Tampere UniversityFollow
Marshall Poole, University of Illinois at Urbana-ChampaignFollow

Abstract

Researchers use the concepts of flow, immersion, and presence to explain the usage of and engagement (e.g., cognitive absorption) with information technology. In this special issue, we showcase four papers on empirical investigations of flow and immersion, their antecedents, and their outcomes. These papers address research questions that range from investigating the antecedents and consequences of immersion in head-mounted displays of virtual reality, designing for the flow experience in extended reality, studying factors influencing user engagement in the metaverse, and identifying adverse effects of work-related flow. We also provide directions and suggestions for future research.

DOI

10.17705/1thci.00227

Recommended Citation

Guo, Y. M., Nah, F. F., Xi, N., & Poole, M. (2025). Flow, Immersion, and Presence: Creating Virtual Reality and Engagement in the Era of Ubiquitous and Intelligent Technologies. AIS Transactions on Human-Computer Interaction, 17(3), 333-342. https://doi.org/10.17705/1thci.00227
DOI: 10.17705/1thci.00227