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RELCASI

Research Articles

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How are attitude and purchase intention influenced by promotional ads contained in mobile apps? A study based on the Theory of Reasoned Action
Evangelina de Mello Bastos, Anatália Saraiva Martins Ramos, Fernando Antônio de Melo Pereira, and Gabriela Figueiredo Dias

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Weak Signal Exploration Processes and the Development of Absorptive Capacity
Luciana Nogueira Bortoli, Raquel Janissek-Muniz, and Natália Marroni Borges

Editorial

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Editorial
Aurora Sánchez-Ortiz and Valter Moreno