Pacific Asia Journal of the Association for Information Systems


Organizational adoption of information technologies is critical toward enhancing firm’s competitiveness. Many factors have been found influential and plenty of theories have been applied to this area of research. Research in recent years, however, is increasingly oriented toward individual level of technology adoption. One possible reason is the low cost of data collection due to the convenience of online survey. Although this strengthens our understanding of individual’s attitude and intention to use IT; this may in the long run reduce the value of information systems (IS) research from top management perspective. I believe we need to spend more effort to encourage and publish organizational level research in the IS area.