An Empirical Examination of Continuance Intention of Social Network Sites

Authors

Tommy K.H. K. H. Chan, Hong Kong Baptist UniversityFollow
Christy M.K Cheung, Hong Kong Baptist UniversityFollow
Na Shi, University of Science and Technology of ChinaFollow
Matthew K O LEE, City University of Hong KongFollow
Zach W. Y. Lee, The University of Nottingham Ningbo ChinaFollow

Abstract

Social network sites (SNSs) have drawn extensive attention among scholars and practitioners. In this study, we aim at explaining the continuance of SNSs. Specifically, we propose and empirically test a research model of continuance intention to use SNSs. We also examine the relative impacts of SNS-specific motivation factors and social factors derived from the SNS environment on continuance intention to use SNSs. Building upon expectation disconfirmation theory (EDT), our research model was empirically tested with 204 Facebook users through an online survey. While prior studies focus mostly on the SNS-specific motivations, our results demonstrated that social factors derived from the SNS environment play a dominant role in explaining the continuance intention to use SNSs. In particular, this study suggested that perceived critical mass, social presence, and social norms are influential and major factors that determine continuance intention. We believe that this study provides significant contributions to both researchers and practitioners in the context of SNSs.

Available at: https://aisel.aisnet.org/pajais/vol8/iss4/5/

Recommended Citation

Chan, Tommy K.H. K. H.; Cheung, Christy M.K; Shi, Na; LEE, Matthew K O; and Lee, Zach W. Y. (2016) "An Empirical Examination of Continuance Intention of Social Network Sites," Pacific Asia Journal of the Association for Information Systems: Vol. 8: Iss. 4, Article 5.
DOI: 10.17705/1pais.08404
Available at: https://aisel.aisnet.org/pajais/vol8/iss4/5

DOI

10.17705/1pais.08404