Pacific Asia Journal of the Association for Information Systems
Abstract
Although business intelligence has been a research area in information systems for a long time, it becomes a bandwagon recently after combining with the ever-increasing online data and big data analytics. It allows managers to uncover useful knowledge from a large volume of dynamic data. I think one major reason for such a movement is that scholars can analyze real world behavioral data, rather than keep predicting behavioral intention. I am not saying intention is not useful, but it is interesting if we can go beyond intention to see more real behavior.
Recommended Citation
Liang, Ting-Peng
(2014)
"Editor ’s Introduction,"
Pacific Asia Journal of the Association for Information Systems: Vol. 6:
Iss.
4, Article 4.
DOI: 10.17705/1pais.06400
Available at:
https://aisel.aisnet.org/pajais/vol6/iss4/4
DOI
10.17705/1pais.06400