Pacific Asia Journal of the Association for Information Systems


With rapid advancements of information and communication technologies and its integration with business, e-commerce has become common practices for many business transactions. It has emerged with business processes to deliver values to internal and external customers. The demand of customer-centric services requires innovative approaches to identify customer needs, and design effective processes to deliver values to customers, especially facing the increasing number of Web-based applications (e.g., Web 2.0). Thus, the study of the innovation in services for e-commerce is becoming the next wave of e-commerce research and practices. This special issue aims to advance our understanding of this matter and hopefully to encourage and develop research momentum across disciplines to contribute to service innovations for e-commerce.