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Pacific Asia Journal of the Association for Information Systems

Articles

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Customers’ Continued Adoption of Mobile Apps and Their Satisfaction with Restaurants: The Case of McDonald’s
Lin Li, Young Ho Song, Moataz Soliman, Kyung Young Lee, Sung-Byung Yang, and Minwoo Lee

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Digital Maturity Model for SMEs: Validation Through a Mixed-Method Approach
Christopher Williams, Barbara Krumay, Daniel Schallmo, and Eusebio Scornavacca

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Exploring Value Co-Destruction Process in Customer Interactions with AI-Powered Mobile Applications
Diem-Trang Vo, Ai Phuong Hoang, Duy Pham Thien Dang, and Long Nguyen

Special Section

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The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States
Nguyen Hue Minh, Liu Sy Hai, Nguyen Anh Phi, Le Bui Thao Duyen, and Le Thi Quynh Giang