Background: The role of a data-driven culture in improving organizational performance is widely recognized, but its conceptual definition lacks uniformity, leading to the existence of various constructs. This paper proposes a guiding framework for a data-driven culture, aiming to foster a unified understanding that aids both researchers and practitioners in the information systems (IS) field.
Method: Adopting a qualitative research approach, this study conducts a systematic literature review to discern the breadth and depth of data-driven culture as portrayed in previous works. Alongside this, ten interviews were carried out with professionals well-versed in the application of data-driven strategies.
Results: The study uncovers the multifaceted nature of a data-driven culture, highlighting its influence on decision-making practices within organizations. It identifies a range of characteristics relevant to the construct and consolidates these into an integrative framework, thereby developing a conceptual definition for data-driven culture.
Conclusion: The paper contributes to the IS field by providing a framework that illuminates the concept of data-driven culture. This new understanding aids researchers in consistently theorizing the same phenomenon, supports the development of refined metrics for assessing data-driven culture, and paves the way for future research in this area. For practitioners, this framework delineates the characteristics of a data-driven culture and their interplay, enabling a more informed approach to cultural change efforts. Moreover, it highlights the importance of acknowledging the wider cultural context, and provides mechanisms to balance the emphasis on tools and values.
Anton, Eduard; Oesterreich, Thuy Duong; Aptyka, Markus; and Teuteberg, Frank
"Beyond Digital Data and Information Technology: Conceptualizing Data-Driven Culture,"
Pacific Asia Journal of the Association for Information Systems: Vol. 15:
3, Article 1.
Available at: https://aisel.aisnet.org/pajais/vol15/iss3/1