Pacific Asia Journal of the Association for Information Systems


Background: With growth in Artificial Intelligence (AI) adoption, challenges and hurdles are also becoming evident. Organizations implementing AI are challenged to find ways to leverage AI to produce optimum results and benefits for the organization. Understanding other organizations’ AI implementation journeys will help them start and implement AI. By understanding the different facets of AI implementation, they can strategize AI to gain business value. Though several studies have examined AI adoption, there are few studies on how firms implement it. We close this gap by studying AI adoption and implementations in various firms.

Method: Using a qualitative approach of semi-structured interviews, we studied twenty global organizations of various sizes that have implemented AI.

Results: The study categorizes the results into four major themes – facilitators, barriers, trends, and strategies for implementing AI. Our study reinforces the relevance of the TOE framework and Roger’s DOI theory in studying AI adoption. Organizational factors such as top management support, strategic roadmap, availability of skilled resources, and corporate culture influenced AI adoption. Their lack of data or poor data quality is a primary challenge. The privacy laws concerning data, as well as regulatory bottlenecks, further exacerbate this problem. We also identified and mapped the standard AI implementations to their AI technologies. We found that most of them exploit AI’s image and natural language processing capabilities to automate their processes. Regarding implementation, firms work with partners to obtain customer data and use federated learning.

Conclusion: Understanding firms’ AI implementation journey will help us promote further adoption and experimentation. Organizations can identify areas where they can leverage AI to enhance value, prepare themselves for the future, start and proceed with AI implementation efforts and overcome barriers they might encounter.