Abstract

The bounty award system has been implemented on UGC platforms to address specific issues and improve content contributions. This study aims to assess its effectiveness by examining the bounty amount and temporal scarcity. Based on the optimistic bias theory, we posit that the competition for bounty awards among users can have a positive effect, as users may overestimate their chances of winning and persist in their efforts. Additionally, we hypothesize that the amount of bounty award does not have a linear effect on the quantity and quality of user-generated content, but instead follows an inverted U-shaped relationship. Furthermore, drawing on the stuck-in-the-middle (STIM) effect, we hypothesize that temporal scarcity influences contributors' effort allocation in a U-shaped relationship. By exploring these hypotheses, we aim to advance the understanding of the underlying mechanisms of bounty awards and contribute to the development of effective peer incentive strategies.

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Paper Number 1378; Track Crowds; Short Paper

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