PACIS 2022 Proceedings
Paper Number
1497
Abstract
Our study explored the perceptions and experiences of a platform owner within the socio-technical context of crowdfunding adoption among micro, small, and medium enterprises (MSMEs). By exploring the actor-network established between these two actors, we have demonstrated how a more nuanced view of crowdfunding adoption process allowed us to understand the role portrayed by platform owners. Using a single holistic case study approach with an interpretivist constructionist paradigm, we mapped the Actor Network Theory’s moments of translation to a typical crowdfunding process to answer our research question. Guided by reflexive thematic analysis, three overarching themes were developed: (1) The Orienteer, (2) The Supplementer, and (3) The Community Enabler. Results of our study revealed that platform owners portray more than just an intermediary role through its platforms that can be important towards the development and wider adoption of crowdfunding among MSMEs.
Recommended Citation
Doce, Lumer Jude P. and Cheng, Charibeth, "“More than just an Intermediary”: Investigating the Role of Platform Owners in Crowdfunding Adoption among MSMEs" (2022). PACIS 2022 Proceedings. 104.
https://aisel.aisnet.org/pacis2022/104
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Paper Number 1497