Title

Making the Case for Leveraging the Patient-Centered E-Health (PCEH) Context to Expand Information Systems Theory

Abstract

Patient-centered e-health (PCEH) represents a fascinating area of digitized stakeholder interactions characterized by complex information flows, shared decision making, co-created value, and mutual interest in improving health outcomes. Such a context lies in contrast to often contentious firm-consumer relationships characterized by self-interest, surplus maximization (from both producer and consumer sides), and consumer segmentation.

Learning Objectives:

1. What makes the PCEH context different (and interesting)?

2. Why is the PCEH context appropriate for theory building?

3. What research questions remained unanswered (or "under" answered)?

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