Consortium Training: Improving the Distribution Channel

Authors

Robert E. Wood, Drake University

Abstract

Training consortia are often formed among businesses seeking to lower training costs. However, in medium to small metropolitan areas the emphasis of the consortium may shift away from price reduction towards increasing training availability without payment of a premium price. In addition to benefiting existing businesses, this increased training availability can increase the economic attractiveness of an area both for existing businesses seeking to expand their operations and for new businesses considering relocation. To attract training under favorable terms and conditions, the consortium must consider the whole training distribution channel to understand how it can make its area an attractive training market to vendors. This is possible if the consortium management enters negotiations fully aware of all the benefits that a consortium can offer a training supplier. The addition of a college or university to the consortium adds further attractions to the vendor. Participation in a consortium also benefits the college or university.

Recommended Citation

Wood, Robert E. (1993) "Consortium Training: Improving the Distribution Channel," Journal of Information Systems Education: Vol. 5 : Iss. 4 , 38-40.
Available at: https://aisel.aisnet.org/jise/vol5/iss4/7