Abstract

As organizations increase their use of data, among scholars there is growing interest in data governance and data-driven culture, and studies suggest investigating the relationship between these two phenomena would provide a better understanding of data behavior in organizations. Thus, this exploratory research investigates the relationship between data governance and data-driven culture using partial least squares structural equation modeling (PLS-SEM). The results show the relationship between data governance and data-driven culture is strong, and that it is mediated by data quality. Additionally, based on the Resource-Based View of the firm, our results indicate data governance and data- driven culture should be addressed jointly when evaluating their contribution as an organizational resource.

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