Abstract
This study investigates the role of neuroscience-inspired tools in decision support within the context of Logistics 5.0. Unlike prior research focusing on individual technologies, this study identifies interdependencies and interaction effects between these tools in user perception. A quantitative survey (CAWI) was conducted on a sample of 423 respondents in Poland. The analysis focuses on selected neuroscience tools, including neuroleadership, neuromarketing, and neuroadaptive decision support systems. The results reveal that the perceived usefulness of these tools is not independent but shaped by complex, non-linear relationships, where certain tools enhance the evaluation of others. Additionally, familiarity with specific tools significantly influences their perceived value. The findings contribute to understanding human-centered digital transformation, highlighting the need to treat neuroscience tools as an integrated ecosystem supporting managerial decision-making in Logistics 5.0.
Paper Type
Short Paper
DOI
10.62036/ISD.2026.149
Neuroscience-Inspired Decision Support in Logistics 5.0
This study investigates the role of neuroscience-inspired tools in decision support within the context of Logistics 5.0. Unlike prior research focusing on individual technologies, this study identifies interdependencies and interaction effects between these tools in user perception. A quantitative survey (CAWI) was conducted on a sample of 423 respondents in Poland. The analysis focuses on selected neuroscience tools, including neuroleadership, neuromarketing, and neuroadaptive decision support systems. The results reveal that the perceived usefulness of these tools is not independent but shaped by complex, non-linear relationships, where certain tools enhance the evaluation of others. Additionally, familiarity with specific tools significantly influences their perceived value. The findings contribute to understanding human-centered digital transformation, highlighting the need to treat neuroscience tools as an integrated ecosystem supporting managerial decision-making in Logistics 5.0.
Recommended Citation
Starostka-Patyk, M., Szajt, M., Tylkowska-Drożdż, J. & Panek, J.(2026). Neuroscience-Inspired Decision Support in Logistics 5.0. In M. Valenta, B. Mannová, R. Pergl, A. Przybylek, M. Lang, H. Linger, C. Schneider, N. Iivari, & E. Insfran (Eds.), Making ISD Sustainable: Reloaded with AI and Automation (ISD2026 Proceedings). Prague, Czech Republic: Czech Technical University in Prague. ISBN: 978-80-01-07585-2. https://doi.org/10.62036/ISD.2026.149