Abstract
This paper explores the potential application of Generative Artificial Intelligence (GenAI) in enhancing citizen communication within public administration units. A big data analysis was conducted based on the content of 108 official municipal websites from Poland and Romania. The study focused on identifying references to GenAI through relevant features, aiming to assess the current level of adoption and future prospects. Three potential application areas of GenAI in public administration were identified: citizen communication, process optimization, and strategic planning. However, this study specifically addresses the first area—communication with residents. The analysis reveals a growing awareness among municipalities regarding the potential of AI technologies. Notably, current implementations of AI primarily involve the generation of visual content, indicating an early but promising stage of GenAI integration. These findings suggest a foundation upon which more advanced GenAI-based communication tools can be developed in the future, contributing to more efficient and interactive governance.
Paper Type
Poster
DOI
10.62036/ISD.2025.116
The Application of Generative AI in Public Administration Units – Big Data Analysis
This paper explores the potential application of Generative Artificial Intelligence (GenAI) in enhancing citizen communication within public administration units. A big data analysis was conducted based on the content of 108 official municipal websites from Poland and Romania. The study focused on identifying references to GenAI through relevant features, aiming to assess the current level of adoption and future prospects. Three potential application areas of GenAI in public administration were identified: citizen communication, process optimization, and strategic planning. However, this study specifically addresses the first area—communication with residents. The analysis reveals a growing awareness among municipalities regarding the potential of AI technologies. Notably, current implementations of AI primarily involve the generation of visual content, indicating an early but promising stage of GenAI integration. These findings suggest a foundation upon which more advanced GenAI-based communication tools can be developed in the future, contributing to more efficient and interactive governance.
Recommended Citation
Krauze-Maślankowska, P. & Vrabie, C. (2025). The Application of Generative AI in Public Administration Units – Big Data AnalysisIn I. Luković, S. Bjeladinović, B. Delibašić, D. Barać, N. Iivari, E. Insfran, M. Lang, H. Linger, & C. Schneider (Eds.), Empowering the Interdisciplinary Role of ISD in Addressing Contemporary Issues in Digital Transformation: How Data Science and Generative AI Contributes to ISD (ISD2025 Proceedings). Belgrade, Serbia: University of Gdańsk, Department of Business Informatics & University of Belgrade, Faculty of Organizational Sciences. ISBN: 978-83-972632-1-5. https://doi.org/10.62036/ISD.2025.116