Abstract
The aim of this article is to identify the directions of development of digital business models. The article begins with a theoretical overview, highlighting the impact of digital transformation on the evolution of digital business models and presenting their various definitions. Next, a bibliometric analysis was conducted using VOSviewer software, aimed at verifying the thematic areas co-occurring in the literature on the subject along with the concept of a digital business model. The study was based on 163 scientific publications included in the Scopus database. The analysis focused on the co-occurrence of keywords, with attention to such attributes as: number of occurrences and total link strength. Additionally, a network visualization map was presented in graphic form, which allowed for clustering all keywords adequately to the interdependencies and frequency of occurrence between them. The final part of the article presents conclusions, which allowed us to notice that research on digital business models encompasses a wide range of issues—both theoretical, such as digital transformation, and empirical, including the implementation of new technologies.
Paper Type
Full Paper
DOI
10.62036/ISD.2025.150
Development of digital business models in the context of digital transformation conditions
The aim of this article is to identify the directions of development of digital business models. The article begins with a theoretical overview, highlighting the impact of digital transformation on the evolution of digital business models and presenting their various definitions. Next, a bibliometric analysis was conducted using VOSviewer software, aimed at verifying the thematic areas co-occurring in the literature on the subject along with the concept of a digital business model. The study was based on 163 scientific publications included in the Scopus database. The analysis focused on the co-occurrence of keywords, with attention to such attributes as: number of occurrences and total link strength. Additionally, a network visualization map was presented in graphic form, which allowed for clustering all keywords adequately to the interdependencies and frequency of occurrence between them. The final part of the article presents conclusions, which allowed us to notice that research on digital business models encompasses a wide range of issues—both theoretical, such as digital transformation, and empirical, including the implementation of new technologies.
Recommended Citation
Otola, I., Szczepańczyk, M. & Sztangret, I. (2025). Development of digital business models in the context of digital transformation conditionsIn I. Luković, S. Bjeladinović, B. Delibašić, D. Barać, N. Iivari, E. Insfran, M. Lang, H. Linger, & C. Schneider (Eds.), Empowering the Interdisciplinary Role of ISD in Addressing Contemporary Issues in Digital Transformation: How Data Science and Generative AI Contributes to ISD (ISD2025 Proceedings). Belgrade, Serbia: University of Gdańsk, Department of Business Informatics & University of Belgrade, Faculty of Organizational Sciences. ISBN: 978-83-972632-1-5. https://doi.org/10.62036/ISD.2025.150