Toward A Typology for Green IS User Types

Presenter Information

Juuli Lumivalo, University of JyvaskylaFollow
Kati Clements, University of JyväskyläFollow
Annastina Mikkilä, University of JyväskyläFollow

Paper Number

2092

Paper Type

Short

Abstract

This study examines the underlying values and goals driving the use of Green Information Systems (IS) through 217 laddering interviews with users in the food and commodities retail sector. Utilizing hierarchical clustering analysis, we propose a preliminary typology identifying seven distinct Green IS user types, each characterized by values and goals that motivate their engagement with Green IS. The study offers a novel approach for understanding Green IS users and introduces a methodological approach for connecting user types with system features. The study findings extend the previous understandings of the drivers of user engagement, and the preliminary typology itself may be utilized for incorporating instrumental and experiential user goals into consumer-oriented Green IS design. Our future research will focus on empirically validating the typology across different contexts.

Comments

21-UserBehavior

Recommended Citation

Lumivalo, Juuli; Clements, Kati; and Mikkilä, Annastina, "Toward A Typology for Green IS User Types" (2024). ICIS 2024 Proceedings. 10.
https://aisel.aisnet.org/icis2024/user_behav/user_behav/10