Paper Number
1558
Paper Type
Completed
Description
The core narratives of Shakespeare’s storytelling are built around human passions, such as love stories, ambition narratives, and betrayal and revenge plots. Immersive storytelling has been increasingly employed for educational purposes and awareness promotion. Both national agencies and international organizations are utilizing 360-degree videos to present immersive storytelling to garner social attention toward sustainability issues. Despite the prevalence of virtual immersion, there is a lack of understanding regarding how immersive narratives can facilitate knowledge acquisition. Drawing on the narrative transportation literature, we consider the effects of immersive narratives on sustainability knowledge acquisition and investigate the underlying mechanisms of the relationships. We tested our hypotheses in an experiment involving physiological measurements. Overall, this study contributes to IS literature by unraveling the effects of immersive narrative on green learning.
Recommended Citation
Zhu, Fenfen; Zhou, Xinxue; Li, Yiwei; and Choi, Ben, "Outwitting Shakespeare: Unpacking the Mechanics of Immersive Storytelling with Physiological Measurements" (2023). ICIS 2023 Proceedings. 1.
https://aisel.aisnet.org/icis2023/user_behav/user_behav/1
Outwitting Shakespeare: Unpacking the Mechanics of Immersive Storytelling with Physiological Measurements
The core narratives of Shakespeare’s storytelling are built around human passions, such as love stories, ambition narratives, and betrayal and revenge plots. Immersive storytelling has been increasingly employed for educational purposes and awareness promotion. Both national agencies and international organizations are utilizing 360-degree videos to present immersive storytelling to garner social attention toward sustainability issues. Despite the prevalence of virtual immersion, there is a lack of understanding regarding how immersive narratives can facilitate knowledge acquisition. Drawing on the narrative transportation literature, we consider the effects of immersive narratives on sustainability knowledge acquisition and investigate the underlying mechanisms of the relationships. We tested our hypotheses in an experiment involving physiological measurements. Overall, this study contributes to IS literature by unraveling the effects of immersive narrative on green learning.
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Comments
21-UserBehavior