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Paper Number
2669
Paper Type
Completed
Description
The rise of generative AI has been a subject of debate among researchers and practitioners regarding its effect on the labor market. While some argue that it may displace jobs, others suggest it could create new opportunities and improve productivity. This study examines the impact of the ChatGPT launch on 18,130 services with 199,430 observations using a difference-in-differences approach and data from the online labor marketplace Fiverr. The findings suggest that ChatGPT had a negative effect on the demand for human content generating and editing services, with a concentration on writing services. However, there was no significant effect on the demand for editing services. The study also found that the demand for services with higher prices was more negatively affected. These results contribute to the ongoing debate on the impact of generative AI on the labor market and offer practical recommendations for service providers to navigate this new AI-driven landscape.
Recommended Citation
Yuan, Ziqing and Chen, Hailiang, "The Impact of ChatGPT on the Demand for Human Content Generating and Editing Services: Evidence from an Online Labor Market" (2023). ICIS 2023 Proceedings. 1.
https://aisel.aisnet.org/icis2023/techandfow/techandfow/1
The Impact of ChatGPT on the Demand for Human Content Generating and Editing Services: Evidence from an Online Labor Market
The rise of generative AI has been a subject of debate among researchers and practitioners regarding its effect on the labor market. While some argue that it may displace jobs, others suggest it could create new opportunities and improve productivity. This study examines the impact of the ChatGPT launch on 18,130 services with 199,430 observations using a difference-in-differences approach and data from the online labor marketplace Fiverr. The findings suggest that ChatGPT had a negative effect on the demand for human content generating and editing services, with a concentration on writing services. However, there was no significant effect on the demand for editing services. The study also found that the demand for services with higher prices was more negatively affected. These results contribute to the ongoing debate on the impact of generative AI on the labor market and offer practical recommendations for service providers to navigate this new AI-driven landscape.
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