Practitioner-Oriented Research

Track Description
Delivering research that is relevant to practice should be one of the key missions of academics. The increasing attention to “impact” in universities around the globe is a testament to the importance of our ability to influence management. This track contributes to this mission by welcoming submissions of practitioner-oriented IS research on topics that are highly relevant and useful to current IS executives, and the future IS leaders currently enrolled in our undergraduate and master’s courses.

Practitioner-based research bridges academic theory and practice, introduces researchers to state-of-the-art techniques and topics from industry, introduces managers to useful research, and brings coherence to the problems both face. The pressure to achieve methodological distinction and theoretical contribution often result in very current practice-based topics being passed over by researchers, perhaps because the topics are not mature enough, or are not conducive to theorizing as so little is known. These are precisely the reasons that, practitioner-based research can play a tremendous role in helping establish and lay the foundations of a research domain while providing insights into an emerging topic.

Track Co-Chairs
Iris Junglas, Ph.D., College of Charleston
Ravi Mahamuni, Ph.D., TCS Research
Gabriele Piccoli, Ph.D., Louisiana State University
Sujeet K. Sharma, Ph.D., Indian Institute of Management Nagpur

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Schedule
2023
Monday, December 11th
12:00 AM

Becoming a Data-Driven Organization: A Comparative Case Study on Digital Transformation Strategies

Hannes Fischer, TU Dresden

12:00 AM

12:00 AM

Blockchain: Trouble in the Enterprise?

Daniel E. O’Leary, University of Southern California

12:00 AM

12:00 AM

Challenges and Good Practices in Conversational AI-Driven Service Automation

Kevin Schmitt, University of St. Gallen
Naim Zierau, University of St. Gallen
Ivo Blohm, University of St. Gallen

12:00 AM

12:00 AM

Design Principles for Creating a Pay-per-Part Value Proposition in Data Ecosystems

Simon Hiller, Ferdinand Steinbeis Institute
Patrick Weber, Ferdinand Steinbeis Institute
Heiner Lasi, Ferdinand Steinbeis Institute

12:00 AM

12:00 AM

Empirically Grounded Development of a Maturity Model for AI in B2B Sales

Marleen Voss, Queensland University of Technology
Charlotte Knickrehm, Ruhr-Universität Bochum

12:00 AM

12:00 AM

How ‘Zerodha’ Used Technology to Disrupt the Indian Stock Trading Industry?

Joseph J. Nehme, HEC Paris
Shirish C. Srivastava, HEC Paris
Aman Aman, Volta Medical

12:00 AM

12:00 AM

Improving Digital-Enabled Strategic Agility with Enterprise Strategy SaaS Platform Affordances: A Manufacturing Perspective

Bradley James Kalgovas, TU Darmstadt

12:00 AM

12:00 AM

Revisiting the IIoT Platform Graveyard: Key Learnings from Failed IIoT Platform Initiatives

Manuel Wlcek, University of St. Gallen
Johanna Knapp, University of St. Gallen
Christian Marheine, University of St. Gallen
Felix Wortmann, University of St. Gallen

12:00 AM

12:00 AM

Unpacking the Societal and Institutional Risks of Crypto Assets: The Policy-Innovation Nexus

Wendy Currie, Audencia Business School
jonathan seddon, Audencia Business School

12:00 AM