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Paper Number

2310

Paper Type

Complete

Description

Field experiments are an integral part of the social sciences as they hold the promise of generalizable scientific findings. Yet, notwithstanding new opportunities brought upon by digital technologies, they are conducted seldomly, due to associated costs of alignment between industry and researchers. Against this background, we propose a new method for digital natural field experiments that offers an improved organizational and technical process for industry-academia alignment by limiting the requirement for the industry partners to change their systems for the experiment implementation. The method is demonstrated in a field setting, exploring the influence of carbon offsetting options on the purchasing behavior of consumers.

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Dec 12th, 12:00 AM

Page-Rewriting Digital Experiments – An Approach to Digital Field Experiments and a Demonstration in Carbon Offsetting

Field experiments are an integral part of the social sciences as they hold the promise of generalizable scientific findings. Yet, notwithstanding new opportunities brought upon by digital technologies, they are conducted seldomly, due to associated costs of alignment between industry and researchers. Against this background, we propose a new method for digital natural field experiments that offers an improved organizational and technical process for industry-academia alignment by limiting the requirement for the industry partners to change their systems for the experiment implementation. The method is demonstrated in a field setting, exploring the influence of carbon offsetting options on the purchasing behavior of consumers.

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