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Paper Number
2310
Paper Type
Complete
Description
Field experiments are an integral part of the social sciences as they hold the promise of generalizable scientific findings. Yet, notwithstanding new opportunities brought upon by digital technologies, they are conducted seldomly, due to associated costs of alignment between industry and researchers. Against this background, we propose a new method for digital natural field experiments that offers an improved organizational and technical process for industry-academia alignment by limiting the requirement for the industry partners to change their systems for the experiment implementation. The method is demonstrated in a field setting, exploring the influence of carbon offsetting options on the purchasing behavior of consumers.
Recommended Citation
Dörpmund, Felix and Chasin, Friedrich, "Page-Rewriting Digital Experiments – An Approach to Digital Field Experiments and a Demonstration in Carbon Offsetting" (2022). ICIS 2022 Proceedings. 9.
https://aisel.aisnet.org/icis2022/adv_methods/adv_methods/9
Page-Rewriting Digital Experiments – An Approach to Digital Field Experiments and a Demonstration in Carbon Offsetting
Field experiments are an integral part of the social sciences as they hold the promise of generalizable scientific findings. Yet, notwithstanding new opportunities brought upon by digital technologies, they are conducted seldomly, due to associated costs of alignment between industry and researchers. Against this background, we propose a new method for digital natural field experiments that offers an improved organizational and technical process for industry-academia alignment by limiting the requirement for the industry partners to change their systems for the experiment implementation. The method is demonstrated in a field setting, exploring the influence of carbon offsetting options on the purchasing behavior of consumers.
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18-Theory