IS Implementation & Adoption

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Paper Number

2370

Paper Type

Completed

Description

Organizations are increasingly embracing digital technologies to seize new business opportunities. Organizing visions help organizations to identify opportunities associated with new technologies. They come into being primarily because they serve three functions in the adoption and diffusion of innovations: interpretation, legitimation, and mobilization. There is limited work on organizing vision functions, despite their importance. Moreover, the functioning of organizing visions in the digital world warrants examination because the institutional production of organizing visions is undergoing fundamental changes due to core technology being digital and discourse and community formation taking place in digital media. We examined how organizing vision functions operate in the digital world. We examined the blockchain discourse on Twitter over seven years using computational and qualitative methods. We developed a theoretical framework for organizing vision functions and offer three conjectures on how they operate in the digital world. In doing so, we advanced the organizing vision theory.

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Organizing Visions in the Digital World: The Case of the Blockchain Discourse on Twitter

Organizations are increasingly embracing digital technologies to seize new business opportunities. Organizing visions help organizations to identify opportunities associated with new technologies. They come into being primarily because they serve three functions in the adoption and diffusion of innovations: interpretation, legitimation, and mobilization. There is limited work on organizing vision functions, despite their importance. Moreover, the functioning of organizing visions in the digital world warrants examination because the institutional production of organizing visions is undergoing fundamental changes due to core technology being digital and discourse and community formation taking place in digital media. We examined how organizing vision functions operate in the digital world. We examined the blockchain discourse on Twitter over seven years using computational and qualitative methods. We developed a theoretical framework for organizing vision functions and offer three conjectures on how they operate in the digital world. In doing so, we advanced the organizing vision theory.

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