IS in Healthcare

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Paper Number

1449

Paper Type

short

Description

Using the massive data sets, some industries such as health-insurers have started to roll out smart services that have the potential to provide clear benefits to both themselves and their customers. Health-insurers are providing a service called Pay-As-You-Live (PAYL) to encourage healthy behaviors by rewarding customers’ progress. When using a PAYL service, customers are expected to allow the insurer to collect current data about their lifestyle through existing and new data sources, such as wearables. The question, however, is – since PAYL services are inherently risky to their customers, will they adopt such a service? To answer this question, drawing on balance theory, this research-in-progress provides a conceptual framework to explore the underlying potential sources of contention consumers regarding their adoption of PAYL services. This study plans to apply the framework to the analysis of interviews with potential PAYL services participants in both the United States and New Zealand.

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Dec 12th, 12:00 AM

Smart Pay-As-You-Live Services in Healthcare: A Balance Theory Perspective

Using the massive data sets, some industries such as health-insurers have started to roll out smart services that have the potential to provide clear benefits to both themselves and their customers. Health-insurers are providing a service called Pay-As-You-Live (PAYL) to encourage healthy behaviors by rewarding customers’ progress. When using a PAYL service, customers are expected to allow the insurer to collect current data about their lifestyle through existing and new data sources, such as wearables. The question, however, is – since PAYL services are inherently risky to their customers, will they adopt such a service? To answer this question, drawing on balance theory, this research-in-progress provides a conceptual framework to explore the underlying potential sources of contention consumers regarding their adoption of PAYL services. This study plans to apply the framework to the analysis of interviews with potential PAYL services participants in both the United States and New Zealand.

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