Guiding Students Together: Value Expectations and Propositions in Education Outreach Programs

Presenter Information

Joni Matias Rajala, University of OuluFollow
Netta Iivari, University of OuluFollow
Marianne Kinnula, University of OuluFollow
Tonja Molin-Juustila, University of OuluFollow

Paper Number

2271

Paper Type

Completed

Description

Outreach programs are a common tool for attracting new students to higher education, and have been used also in IS. These outreach programs are often short-lived. This study examines factors affecting the successes of outreach programs by using value co-creation and service dominant logic as a theoretical framework. Through an interview study involving teachers, administrators, and student counsellors from upper secondary and higher education, this paper examines how each stakeholder group views the value they, and others, have gained or expect or propose to be gained from those programs. The paper identifies key differences in gained value and challenges in maintaining education outreach programs, but at the same time notes the similarities in their perceived value, which could be used when planning future programs.

Comments

04-Learning

Recommended Citation

Rajala, Joni Matias; Iivari, Netta; Kinnula, Marianne; and Molin-Juustila, Tonja, "Guiding Students Together: Value Expectations and Propositions in Education Outreach Programs" (2021). ICIS 2021 Proceedings. 8.
https://aisel.aisnet.org/icis2021/diglearn_curricula/diglearn_curricula/8