IS in Healthcare
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Paper Type
Complete
Paper Number
1609
Description
Health information systems in developing countries support the political vision of promoting equity in access to health services. However, these data-driven advancements raise severe privacy issues in most developing countries due to the lack of awareness of privacy risks and of measures to counteract those risks. Drawing on social cognitive theory and the Antecedents-Privacy Concerns-Outcomes model, we combine two complementary theoretical lenses to argue that solution-focused and risk-focused privacy awareness-raising measures influence individuals’ data protection behavior through the two channels of privacy self-efficacy and privacy concerns. To test our theorizing, we conducted a randomized, controlled field experiment in collaboration with a non-governmental organization working on health information systems in West Africa. Our results provide in-depth and context-sensitive insights into how privacy awareness influences privacy behavior. We show that even simple awareness-raising measures increase individuals’ privacy protection behavior when framed in a solution-focused instead of a risk-focused way.
Recommended Citation
Gabel, Marie; Foege, J. Nils; and Nüesch, Stephan, "Privacy Awareness under Scrutiny: Field Experimental Evidence on Health Data Protection in Underserved Communities" (2020). ICIS 2020 Proceedings. 7.
https://aisel.aisnet.org/icis2020/is_health/is_health/7
Privacy Awareness under Scrutiny: Field Experimental Evidence on Health Data Protection in Underserved Communities
Health information systems in developing countries support the political vision of promoting equity in access to health services. However, these data-driven advancements raise severe privacy issues in most developing countries due to the lack of awareness of privacy risks and of measures to counteract those risks. Drawing on social cognitive theory and the Antecedents-Privacy Concerns-Outcomes model, we combine two complementary theoretical lenses to argue that solution-focused and risk-focused privacy awareness-raising measures influence individuals’ data protection behavior through the two channels of privacy self-efficacy and privacy concerns. To test our theorizing, we conducted a randomized, controlled field experiment in collaboration with a non-governmental organization working on health information systems in West Africa. Our results provide in-depth and context-sensitive insights into how privacy awareness influences privacy behavior. We show that even simple awareness-raising measures increase individuals’ privacy protection behavior when framed in a solution-focused instead of a risk-focused way.
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