IS in Healthcare
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Paper Type
Complete
Paper Number
1494
Description
Over the last years, health insurance companies have displayed considerable dynamism in integrating quantified-self-devices (such as smartwatches and activity trackers) in their business models to create data-driven health plans built around these systems. In order to motivate consumers to participate in these programs — and share their data — health insurance companies often make use of financial incentives. Yet, there is little evidence on the effects of discounts or rewards on individual intention to subscribe to data-driven health plans. In particular, little is known about the type of consumers for which financial incentives serve as a trigger for participation. In this paper, we thus report results from a survey made in Switzerland, which constitues a representative context of consumers’ choice in a liberal health insurance market, about consumers’ intention to participate in (incentivized) data-driven health plans. By doing so, we seek to lay the foundations for a better comprehension of individuals’ aspirations and drivers to engage into these programs.
Recommended Citation
Stepanovic, Stefan and Mettler, Tobias, "Financial Incentives and Intention to Subscribe to Data-Driven Health Plans" (2020). ICIS 2020 Proceedings. 6.
https://aisel.aisnet.org/icis2020/is_health/is_health/6
Financial Incentives and Intention to Subscribe to Data-Driven Health Plans
Over the last years, health insurance companies have displayed considerable dynamism in integrating quantified-self-devices (such as smartwatches and activity trackers) in their business models to create data-driven health plans built around these systems. In order to motivate consumers to participate in these programs — and share their data — health insurance companies often make use of financial incentives. Yet, there is little evidence on the effects of discounts or rewards on individual intention to subscribe to data-driven health plans. In particular, little is known about the type of consumers for which financial incentives serve as a trigger for participation. In this paper, we thus report results from a survey made in Switzerland, which constitues a representative context of consumers’ choice in a liberal health insurance market, about consumers’ intention to participate in (incentivized) data-driven health plans. By doing so, we seek to lay the foundations for a better comprehension of individuals’ aspirations and drivers to engage into these programs.
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