Towards a holistic digital maturity model

To preserve competitive advantage in an increasingly digitalised business environment, today’s organisations need to assess their level of digital maturity. Given this particular practical relevance, a plethora of digital maturity models (DMMs) has emerged recently. As digital transformation mostly is an IT-induced-phenomenon, the level of organisational IT is a key factor of digital maturity. However, a systematic in-depth literature search of DMMs and established IT maturity models with a subsequent qualitative content analysis reveals that DMMs disregard the IT dimensions: Software Usability, Requirements Management, and Process Change Management. These dimensions are directly linked to organisational productivity and ultimately to performance. To remedy these shortcomings, we propose a holistic DMM including a definite item-catalogue for construct measurement based on established guidelines of design science research and additional empirical insights. Our aim is to provide a transparent, scientifically validated instrument to assess and improve the organisational level of digital maturity.