Start Date

13-12-2018 12:00 AM

Description

With the rise of live streaming in popular culture, it has begun to attract interest from the research community. Despite recent research focusing on understanding the behaviors of people engaging live streaming and motivations behind them, we know little

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Dec 13th, 12:00 AM

Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales

With the rise of live streaming in popular culture, it has begun to attract interest from the research community. Despite recent research focusing on understanding the behaviors of people engaging live streaming and motivations behind them, we know little