Description
With the rise of live streaming in popular culture, it has begun to attract interest from the research community. Despite recent research focusing on understanding the behaviors of people engaging live streaming and motivations behind them, we know little
Recommended Citation
Chen, Cheng; Hu, Yuheng; Hong, Yili; and Lu, Yingda, "Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales" (2018). ICIS 2018 Proceedings. 26.
https://aisel.aisnet.org/icis2018/social/Presentations/26
Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales
With the rise of live streaming in popular culture, it has begun to attract interest from the research community. Despite recent research focusing on understanding the behaviors of people engaging live streaming and motivations behind them, we know little