Start Date

13-12-2018 12:00 AM

Description

This research investigates whether the facial width-to-height ratio (fWHR) of avatars can serve as a first cue to website impression formation. Research has demonstrated that fWHR triggers people's inference making regarding the behavioral intentions of o

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Dec 13th, 12:00 AM

Do You Trust Me? Facial Width-to-Height Ratio of Website Avatars and Intention to Purchase from Online Store

This research investigates whether the facial width-to-height ratio (fWHR) of avatars can serve as a first cue to website impression formation. Research has demonstrated that fWHR triggers people's inference making regarding the behavioral intentions of o