Description
This research investigates whether the facial width-to-height ratio (fWHR) of avatars can serve as a first cue to website impression formation. Research has demonstrated that fWHR triggers people's inference making regarding the behavioral intentions of o
Recommended Citation
WÃlfl, Steffen and Feste, Jasmin, "Do You Trust Me? Facial Width-to-Height Ratio of Website Avatars and Intention to Purchase from Online Store" (2018). ICIS 2018 Proceedings. 5.
https://aisel.aisnet.org/icis2018/hcri/Presentations/5
Do You Trust Me? Facial Width-to-Height Ratio of Website Avatars and Intention to Purchase from Online Store
This research investigates whether the facial width-to-height ratio (fWHR) of avatars can serve as a first cue to website impression formation. Research has demonstrated that fWHR triggers people's inference making regarding the behavioral intentions of o