Schedule

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2018
Thursday, December 13th
12:00 AM

Captive Targeting: A Field Study on Mobile Transit Advertising

Jinpyo Hong, College of Business, Korea Advanced Institute of Science and Technology
Il Im, School of Business, Yonsei University

12:00 AM

Consumers' Perceptions of Different Scarcity Cues on E-commerce Websites

Thomas Friedrich, University of Bamberg, Germany
Kathrin Figl, University of Innsbruck, Austria

12:00 AM

Controlling Government Corruption through IT : An Opportunity Theory Perspective

Atta Addo, London School of Economics and Political Science

12:00 AM

Digitization of Land Records: From Paper to Blockchain

Raquel Benbunan-Fich, Baruch College (CUNY)
Arturo Castellanos, Baruch College (CUNY)

12:00 AM

Effective leadership in Public Sector BPM: A case study of an e-Government initiative in a developing country

Rehan Syed, Queensland University of Technology
Wasana Bandara, Queensland University of Technology
Erica French, Queensland University of Technology

12:00 AM

Governing Open Data Platforms to Cultivate Innovation Ecosystems: The Case of the Government of Buenos Aires

Carla Bonina, University of Surrey
Ben Eaton, University of Surrey
Stefan Henningsson, Copenhagen Business School

12:00 AM

Increasing Mobile Search Ad Spend: Cross-device Effects

Michelle Andrews, Emory University
Ting Li, Erasmus University
Francesco Balocco, Erasmus University

12:00 AM

Investigating of In-app Advertising Features™ Impact on Effective Clicks for Different Advertising Formats

Xiaoyu li, University of North Carolina at Greensboro
Xia Zhao, University of Georgia
Lakshmi Iyer, Appalachian State University

12:00 AM

Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting

Dominik Molitor, Fordham University
Martin Spann, LMU Munich
Anindya Ghose, New York University
Philipp Reichhart, LMU Munich

12:00 AM

Membership-Based Free Shipping Programs: A New Vehicle to Gain Competitive Advantage for Online Retailers?

Geng Sun, University of Texas at Dallas
Huseyin Cavusoglu, University of Texas at Dallas
Srinivasan Raghunathan, University of Texas at Dallas

12:00 AM

Picture Perfect: An Image Mining of Advertising Content and Its Effects on Social Targeting

Hyunji So, Korea Advanced Institute of Science and Technology
Wonseok Oh, Korea Advanced Institute of Science and Technology

12:00 AM

Practices on Digital eParticipation Platforms to Influence Public Policy: Cases from Brazil

Taiane Ritta Coelho, UFPR / FGV-EAESP
Maria Alexandra Cunha, FGV-EAESP
Marlei Pozzebon, HEC Montreal / FGV-EAESP

12:00 AM

Reading Marathon: Understanding the Effect of Binge Reading on User-Generated Content

Angela Choi, Korea Advanced Institutes of Science and Technology
Tianshu Sun, University of Southern California
Heeseung Lee, Korea Advanced Institutes of Science and Technology

12:00 AM

Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign

Florian Dost, Lancaster University Management School
Ulrike Phieler, European University Viadrina

12:00 AM

To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored Content Engagement

Quan Wang, LinkedIn
Beibei Li, Carnegie Mellon University

12:00 AM

Walking Customers from Business to Friend Relationships: A Dynamic Process Approach in a Live Chat Context

JING LI, Hong Kong Polytechnic University
Xin Xu, Hong Kong Polytechnic University
Qiang Li, Waterwood Everest Capital, LLP

12:00 AM