Description
Using a Google™s image analysis framework that is based on machine learning algorithms, this study investigated how diverse image components of advertisements designed for fashion products affect consumers™ search behaviors and purchase propensities in mo
Recommended Citation
So, Hyunji and Oh, Wonseok, "Picture Perfect: An Image Mining of Advertising Content and Its Effects on Social Targeting" (2018). ICIS 2018 Proceedings. 10.
https://aisel.aisnet.org/icis2018/ebusiness/Presentations/10
Picture Perfect: An Image Mining of Advertising Content and Its Effects on Social Targeting
Using a Google™s image analysis framework that is based on machine learning algorithms, this study investigated how diverse image components of advertisements designed for fashion products affect consumers™ search behaviors and purchase propensities in mo