Description
Traditional marketing approaches that firms rely on to gain competitive advantages over each other are not much effective in the context of online retailing due to its unique characteristics. Consequently, this situation is pushing online retail platforms
Recommended Citation
Sun, Geng; Cavusoglu, Huseyin; and Raghunathan, Srinivasan, "Membership-Based Free Shipping Programs: A New Vehicle to Gain Competitive Advantage for Online Retailers?" (2018). ICIS 2018 Proceedings. 4.
https://aisel.aisnet.org/icis2018/ebusiness/Presentations/4
Membership-Based Free Shipping Programs: A New Vehicle to Gain Competitive Advantage for Online Retailers?
Traditional marketing approaches that firms rely on to gain competitive advantages over each other are not much effective in the context of online retailing due to its unique characteristics. Consequently, this situation is pushing online retail platforms