Description
Many companies deploy scarcity cues, such as limited-time scarcity or limited-quantity scarcity cues, on their e-commerce websites to stimulate consumers' purchase decisions. Despite increasing practical relevance, research has not yet investigated how co
Recommended Citation
Friedrich, Thomas and Figl, Kathrin, "Consumers' Perceptions of Different Scarcity Cues on E-commerce Websites" (2018). ICIS 2018 Proceedings. 2.
https://aisel.aisnet.org/icis2018/ebusiness/Presentations/2
Consumers' Perceptions of Different Scarcity Cues on E-commerce Websites
Many companies deploy scarcity cues, such as limited-time scarcity or limited-quantity scarcity cues, on their e-commerce websites to stimulate consumers' purchase decisions. Despite increasing practical relevance, research has not yet investigated how co