Start Date
10-12-2017 12:00 AM
Description
Todays’ companies have to respond to fast-changing markets and new customer demands to maintain their competitive standing. Therefore, business models must be able to reply flexibly to new requirements and simultaneously their execution must be ensured. However, existing business model concepts and tools are too rigid and often remain on a rather abstract level. We present a research-in-progress design science project with the aim of designing a business model configuration tool enabling higher executability. Based on a comprehensive problem analysis and literature study, we derive a first set of meta-requirements and design principles. Additionally, we demonstrate a first prototypical instantiation and demonstrate its feasibility in a case study. The presented tool enables practitioners and theorists to observe and analyse changes in business models rapidly. Furthermore, impacts of changes can be seen directly through the tools’ configuration character. Finally, this research fosters cooperation between different company levels as an imperative capability.
Recommended Citation
Augenstein, Dominik and Mädche, Alexander, "Exploring Design Principles for Business Model Transformation Tools" (2017). ICIS 2017 Proceedings. 6.
https://aisel.aisnet.org/icis2017/ServiceScience/Presentations/6
Exploring Design Principles for Business Model Transformation Tools
Todays’ companies have to respond to fast-changing markets and new customer demands to maintain their competitive standing. Therefore, business models must be able to reply flexibly to new requirements and simultaneously their execution must be ensured. However, existing business model concepts and tools are too rigid and often remain on a rather abstract level. We present a research-in-progress design science project with the aim of designing a business model configuration tool enabling higher executability. Based on a comprehensive problem analysis and literature study, we derive a first set of meta-requirements and design principles. Additionally, we demonstrate a first prototypical instantiation and demonstrate its feasibility in a case study. The presented tool enables practitioners and theorists to observe and analyse changes in business models rapidly. Furthermore, impacts of changes can be seen directly through the tools’ configuration character. Finally, this research fosters cooperation between different company levels as an imperative capability.