Start Date
10-12-2017 12:00 AM
Description
How do service platforms facilitate value co-creation processes amongst other interdependent economic actors? An analysis of Twitter data stemming from the official accounts of four peer-to-peer (P2P) lending platforms enables us to identify the practices that intend to facilitate the co-creation of value amongst lenders and borrowers. Our findings indicate that P2P lending platforms align their value facilitating practices to the unique needs of their multiple user groups (i.e., borrowers and lenders), and highlight the purpose, content, and economic actors targeted by each P2P lending platform. We provide a theoretical and empirical contribution in the form of research propositions that advance the discourse around platform-businesses, value co-creation processes, as well as Fintech and the digitization of financial services.
Recommended Citation
Breidbach, Christoph and Ranjan, Sasitharan, "How do Fintech Service Platforms Facilitate Value Co-Creation? An Analysis of Twitter Data" (2017). ICIS 2017 Proceedings. 3.
https://aisel.aisnet.org/icis2017/ServiceScience/Presentations/3
How do Fintech Service Platforms Facilitate Value Co-Creation? An Analysis of Twitter Data
How do service platforms facilitate value co-creation processes amongst other interdependent economic actors? An analysis of Twitter data stemming from the official accounts of four peer-to-peer (P2P) lending platforms enables us to identify the practices that intend to facilitate the co-creation of value amongst lenders and borrowers. Our findings indicate that P2P lending platforms align their value facilitating practices to the unique needs of their multiple user groups (i.e., borrowers and lenders), and highlight the purpose, content, and economic actors targeted by each P2P lending platform. We provide a theoretical and empirical contribution in the form of research propositions that advance the discourse around platform-businesses, value co-creation processes, as well as Fintech and the digitization of financial services.