Drivers of Sports Web Consumption: An Exploratory Study in Korea

Authors

Chong “Joanna” S.K. Lee, California State University, East BayFollow
Sung Jun Park, Kyoung Gi University, Seoul KoreaFollow

Document Type

Abstract

Recommended Citation

Lee, Chong “Joanna” S.K. and Park, Sung Jun, "Drivers of Sports Web Consumption: An Exploratory Study in Korea" (2008). ICEB 2008 Proceedings (Hawaii, Waikoloa, Big Island). 9.
https://aisel.aisnet.org/iceb2008/9