Effects of Product Recommendations on Customer Behavior in e-Commerce

Authors

Hong Joo Lee, The Catholic University of Korea, Republic of KoreaFollow

Document Type

Abstract

Recommended Citation

Lee, Hong Joo, "Effects of Product Recommendations on Customer Behavior in e-Commerce" (2008). ICEB 2008 Proceedings (Hawaii, Waikoloa, Big Island). 51.
https://aisel.aisnet.org/iceb2008/51