Paper Number
2184
Paper Type
Short Paper
Abstract
To promote charitable giving, donation-based crowdfunding platforms have implemented matching policy, whereby donors commit to matching the contribution of other donors at a given rate. While matching policy have been applied in several crowdfunding platforms, there is still a lack of understanding on its effectiveness and how it can be optimized to incentivize charitable donations. Leveraging data from a donation-based crowdfunding platform, this study conducted Interrupted Time-Series Analysis and Analysis of Variance to determine the impact of matching policy on the platform’s donation performance. The study generates substantial practical implications for third-party organizations seeking social responsibility, as well as charitable crowdfunding platforms seeking to optimize their promotional strategies to maximize their effectiveness.
Recommended Citation
Zhang, Yiwei; Jiang, Na; Liu, Xiaohui; Lim, Eric; and Tan, Chee-Wee, "Disentangling the Multifaceted Impact of Matching Policy on Crowdfunding Platforms: Evidence from DonorsChoose" (2024). ECIS 2024 Proceedings. 5.
https://aisel.aisnet.org/ecis2024/track15_social_ict/track15_social_ict/5
Disentangling the Multifaceted Impact of Matching Policy on Crowdfunding Platforms: Evidence from DonorsChoose
To promote charitable giving, donation-based crowdfunding platforms have implemented matching policy, whereby donors commit to matching the contribution of other donors at a given rate. While matching policy have been applied in several crowdfunding platforms, there is still a lack of understanding on its effectiveness and how it can be optimized to incentivize charitable donations. Leveraging data from a donation-based crowdfunding platform, this study conducted Interrupted Time-Series Analysis and Analysis of Variance to determine the impact of matching policy on the platform’s donation performance. The study generates substantial practical implications for third-party organizations seeking social responsibility, as well as charitable crowdfunding platforms seeking to optimize their promotional strategies to maximize their effectiveness.
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