Paper Number

1238

Paper Type

SP

Abstract

Cultural institutions being part of the cultural and creative industries hold a special place in society by preserving history, embracing diversity, and encouraging creativity. However, dwindling visitor numbers and visitor (re)attraction is by far one of the greatest challenges these institutions are grappling with. This research delves into how digital transformation can help tackle these issues and simultaneously enhance inclusivity. Our approach involves developing a taxonomy, i.e., a structured classification, to understand the strategies cultural institutions deploy to improve the visitor experience, retain visitors, and reduce visitor churn. The findings offer practical guidance for professionals in cultural institutions, while also providing illustrative examples of how digital transformation can be applied. The study aims to empower cultural institutions and help them adapt to the evolving landscape and maintain their relevance. Our taxonomy contributes a theoretical perspective and first understanding of potential anchor points for the forthcoming digital transformation of cultural institutions.

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Jun 14th, 12:00 AM

The Imperative of Revival Strategies through Digital Transformation in the Cultural Sector - A Taxonomy Approach

Cultural institutions being part of the cultural and creative industries hold a special place in society by preserving history, embracing diversity, and encouraging creativity. However, dwindling visitor numbers and visitor (re)attraction is by far one of the greatest challenges these institutions are grappling with. This research delves into how digital transformation can help tackle these issues and simultaneously enhance inclusivity. Our approach involves developing a taxonomy, i.e., a structured classification, to understand the strategies cultural institutions deploy to improve the visitor experience, retain visitors, and reduce visitor churn. The findings offer practical guidance for professionals in cultural institutions, while also providing illustrative examples of how digital transformation can be applied. The study aims to empower cultural institutions and help them adapt to the evolving landscape and maintain their relevance. Our taxonomy contributes a theoretical perspective and first understanding of potential anchor points for the forthcoming digital transformation of cultural institutions.

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