Abstract

This paper examines how organisational design options act as dynamic capabilities that facilitate the realisation of business benefits. Based on a multiple-case study of four large Portuguese organisations, we identify and compare centralised, decentralised, and hybrid organisational archetypes for advanced analytics teams. Our findings suggest that these design options, instantiated as archetypes, are not merely structural choices but expressions of dynamic capability. They enable firms to sense opportunities, seize them through experimentation, and reconfigure resources in response to evolving needs. We identified six enabling changes, such as multidisciplinary collaboration, data quality assurance, and team restructuring, that mediate the relationship between design choices and benefit realisation. These findings extend the understanding of analytics capability by linking organisational design to benefits realization and integrating benefits management thinking into the dynamic capabilities framework. Thus, informing both future research and practitioners.

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